As product offerings continue to evolve and broaden, the requirements for effective packaging need to adapt and respond to the ever changing market. How you package a product affects the speed, cost, impact of your product and most importantly, influences customer behavior. Printed shrink film is a compelling packaging solution for brands who want to stand out, optimize production and minimize waste.
In a world of impulse shoppers and saturated shelves, energizing your packaging is vital for success. According to a study conducted by Neilson, “64% of consumers claim to have purchased something new because the packaging caught their attention.” There are a variety of printed shrink films that meet all printing and graphic needs that increase product visibility and highlights designs that resonate with consumers. With no restrictions on the number of available colors, companies can increase their imagery capabilities and deliver an engaging printed package.