The culture of convenience has led to the prevalence of single-use products around the world. Unfortunately, only about 5% of single use plastics ever end up being recycled, meaning as much as 95% will wind up landfills, incinerators or our oceans. The rate of demand for convenience coupled with the rate at which single-use plastics are recycled adds up to a very scary future and a very real need for change. Luckily, companies such as Loop are aiming to eliminate the waste created by single-use products while attempting to match their undeniable convenience.
Loop is a global reuse platform pioneered and introduced to the world in 2019 by Terracycle. Loop operates as a partnership program between manufacturers, retailers, and consumers, working together to achieve a global reuse supply chain. They help facilitate a reusable packaging ecosystem for their partners that works to ensure packaging from these products continues to work its way from shelf, to home, to their sorting and cleaning warehouses, to manufacturers, and finally back to store shelves to start the process all over again. Loop's purpose mirrors that of Terracycle, the Why behind their brand and business decisions is the same, eliminate the idea of waste®.
Their mission is to help combat the environmental crisis brought about by the dominance of single-use products. They plan to build a circular economy by creating an ecosystem in which reusable packaging can be as scalable, convenient, affordable, widely available, and more responsible than the current use and throw away system. They plan to do so by continually conducting life cycle analyses on all parts of the system, working with 3rd parties to confirm their findings, as well as brand partners to ensure that this ecosystem is delivering the maximum positive impact - as such, their business model will continue to evolve.