When it comes to a company’s corporate purpose, you may initially think of it as a feel-good saying that will be gradually dispersed by the internal communications team to every coworker in the company. These coworkers may see it in an email, in a post on their company’s social media, or printed in their office breakrooms. They may read it once or twice in passing and agree that it gives them a small sense of pride in the company. The problem this creates for some companies is that their purpose statement stays just that – a statement.
At Orora, our purpose has become so much more than a statement. It is our guiding light, our reason for pushing further, and our WHY. It not only inspires us to help our customers reach their sustainability goals through our solutions, but it also motivates our internal coworkers to make Orora more sustainable as a whole. To really bring a purpose statement to life, a company’s internal coworkers must believe in it & take action. The most impactful changes come from the “grass roots” level – collectively and organically.
Our purpose statement has evolved into more than just words on a poster through an internal group of inspired coworkers called Sustainability Change Champions. Our Change Champions group is composed of Orora coworkers across North America at all different experience levels. They bring an unbiased point of view to the group to encourage collaborative discussions that lead to new ideas. Their “on the ground” knowledge of what is occurring at the business is pivotal in creating actionable ideas to bring Orora to another level when it comes to Sustainability. The team creates, discusses, and implements these ideas at Orora, leading us closer to our company goals & driving a positive impact in the communities we do business in.