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Purpose Driven Change

April 22, 2023
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by Alayne Avila

When it comes to a company’s corporate purpose, you may initially think of it as a feel-good saying that will be gradually dispersed by the internal communications team to every coworker in the company. These coworkers may see it in an email, in a post on their company’s social media, or printed in their office breakrooms. They may read it once or twice in passing and agree that it gives them a small sense of pride in the company. The problem this creates for some companies is that their purpose statement stays just that – a statement.  

At Orora, our purpose has become so much more than a statement. It is our guiding light, our reason for pushing further, and our WHY. It not only inspires us to help our customers reach their sustainability goals through our solutions, but it also motivates our internal coworkers to make Orora more sustainable as a whole. To really bring a purpose statement to life, a company’s internal coworkers must believe in it & take action. The most impactful changes come from the “grass roots” level – collectively and organically. 

Our purpose statement has evolved into more than just words on a poster through an internal group of inspired coworkers called Sustainability Change Champions. Our Change Champions group is composed of Orora coworkers across North America at all different experience levels. They bring an unbiased point of view to the group to encourage collaborative discussions that lead to new ideas. Their “on the ground” knowledge of what is occurring at the business is pivotal in creating actionable ideas to bring Orora to another level when it comes to Sustainability. The team creates, discusses, and implements these ideas at Orora, leading us closer to our company goals & driving a positive impact in the communities we do business in.  

A link to this article in the digital edition of Sustainably Packaged Magazine

Each individual Change Champion has their own “why” for joining the group. Their “whys” range from individual experiences to making an impact on a global scale. Regardless of the differences, each Change Champion’s “why” inspired them enough to volunteer their time, effort, and individual resources to this Change Champion group. Because these coworkers are here simply because they want to be, there is no shortage of inspiration, discussion, and passion. These sessions leave each Change Champion feeling inspired to bring a new idea to the next one.  

Sustainability Change Champions:

Kelly Bean - “I want to be a value-add to our customers & be an asset to their team. I enjoy spending time outside hiking, camping, & relaxing & want to protect the environment for the future.” 

Aaron Reddoch - “I love the outdoors and nature and knowing that some items we provide are single use always makes me think about how we can make those single use items either compostable, reusable, or recyclable so they don't end up in our beautiful lakes, rivers, oceans, or on the sides of the road.” 

Krystina Beck - “I’ve seen the consequences of not being sustainable & I think we see it every day. I want to be a good citizen & help anyone where I can & I definitely think a large company like Orora can make a difference. This is a goal that I am ALL IN on.” 

This “grass roots” effort to bring sustainability into every corner of Orora has been critical to making our purpose statement more than just a statement. This internal group of coworkers has just begun their work, and there is no limit to the difference they can make at Orora & in our communities. 

A link to this article in our digital interactive magazine.