Search
Close this search box.
Search
Close this search box.

Sustainability Done Right

by Colleen Connelly
General Counsel and VP of Quality & Compliance, Orora

The aisles of supermarkets are stocked with products advertising their use of recycled content, their eco-friendliness, or incorporating buzzwords like “eco,” “renewable” or “recyclable”. With the rise in popularity of sustainability claims, we must recognize the importance of verifying such claims and be on the lookout for “greenwashing.”

What is greenwashing?

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound than they actually are. While most companies have the best intentions, the laws around sustainability claims are complicated and vary from jurisdiction to jurisdiction. Some very big and sophisticated companies have ended up paying millions of dollars to settle claims of greenwashing.

How do we avoid greenwashing claims?

  • We trust but verify – When a company makes a sustainability claim, we ask for the data or test results to back it up. If they have done the work to back up their claims, they will be happy to share the results so we can verify their claims.

  • Be curiously skeptical – When it comes to sustainability claims – If it seems too good to be true, it probably is.

  • Know what is actually recyclable in your area – The packaging says “curbside recyclable” but does your neighborhood recycling system actually recycle that type of packaging? You can get clear information on what is and isn’t recyclable in your local area from your local waste management agency.

More and more companies are making sustainable choices when it comes to their packaging, but it is important to know the difference between real sustainability and greenwashing when evaluating the many options available.

Related Articles

Sustainably Packaged

Sustainable Benefits of Digital Printing

It is no secret that more and more companies are shaping strategies around sustainability – both in operations and products.

Whether your strategy includes colorful e-commerce boxes, corrugated displays, or both, sustainable practices are a must.

Read More »
Uncategorized

Cold Chain 101

What does “Cold Chain” mean? Cold Chain can be used to describe the process or products involved in shipping temperature-sensitive products…

Read More »

Want to learn more about

Sustainable Packaging?

We have created some resources to guide you in your transition to sustainable packaging:

Sustainably Packaged Magazine

Orora’s magazine dedicated to Sustainable Packaging insights, trends & ideas. Available in both Print and digital versions.

Learn More >>

Sustainable Packaging Podcast With Cory Connors

Cory chats with industry leaders about sustainable packaging options, new products, and how we can improve packaging sustainability.

Listen Now >>

Sustainable Packaging Sourcebook

Our Sustainable Packaging Sourcebook is coming soon! Register for access to check out our ever growing sourcebook of new sustainable packaging technologies and materials.

Register Now >>